Market sizing app downloads

The vast majority of global downloads are all free. Just a fraction of people are willing to pay for downloads. Depending on the type of app you have, there are benefits to both strategies. If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads.

There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps. Look at how these two platforms compare to each other in terms of global app downloads.

Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate.

Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most.

Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens.

Those categories have more competition. As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available?

Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive.

Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store.

As of March , the six app-only digital banks included in this statistic had almost 40 million IOS and Android app downloads combined. The most popular of these banks in terms of downloads is the London headquartered Revolut, which has opted for global expansion over a single market approach.

As of May , both Monzo and Starling Bank appear to be accelerating in popularity in the UK, reaching as high as 6. Number of active customers Due to multiple downloads and inactive customers, looking at the number of active customers as announced by banks could be deemed a more accurate depiction of customer growth. In February , Revolut announced that they had hit 1.

The incredible acceleration of new customers joining these online only banks has been mirrored by the Berlin-based N26, and fellow London headquartered Monzo.

Revolut forecast to continue skyrocket growth Statista forecasts that between March and May , due mainly to the introduction into the United States market, Revolut will continue to see strong growth. Statista also forecasts that Starling will overtake Monese for app downloads in the second half of You need a Single Account for unlimited access.

Full access to 1m statistics Incl. Single Account. View for free. Show source. Show detailed source information? Register for free Already a member? Log in. More information. Supplementary notes. Other statistics on the topic. Financial Services Estimated customer growth of Revolut and N26 But in this article, we will focus on mobile apps.

Our app market share statistics show a robust industry propelled by the increasing number of smartphone and tablet users worldwide. Also, faster Internet speeds in many countries contribute to massive app engagement. In this section, the app download statistics show huge numbers — in hundreds of billions.

As the global number of mobile users continues to grow, so too will be the projected number of downloads. Businesses are shifting to a mobile-centric approach to engage mobile-savvy consumers. Having an app for your business ensures that you reach a large audience that is connected with their mobile devices. Where are mobile apps headed? We take a look at snapshots of their projected growth and other app development statistics.

Look for companies who have profiles similar to that of your target customers. Use the industry databases to quantify the market. There are various sources which can be exploited to get numbers you are looking for. Remember that your app idea will not make an impact, if it is not a growing market. Make sure that the volume of your target audience is not shrinking. You can use Google Trends, which is one of the best tools that show if the search volume relating to your keywords is increasing or decreasing.

Mobile apps are essential for transformation of your experience about an already existing procedure. As the number of mobile apps increase, more and more people tend to use mobiles and mobile apps.

Penetration rate of mobile apps is the rate of circulation of any product in specific audience or population. When marketing a mobile app, it is important to understand how consumers behave using different mobile apps and what their preferences are. The penetration rate of the app is a function of the nature of your mobile app. Mobile apps with specialized purpose has low penetration rate. A more generalized app will have a high penetration rate. This metric is important as this will lead you to a very crucial insight.

There are several resources that show the hard figures on how the market is performing and which companies have market share. Some resources allow you to download data for free, while some are paid. The next step is to calculate the potential market size of your app. This can be done by multiplying the penetration rate with number of target customers.

Similarly, one can calculate the monetary value of the market by multiplying the market volume by average value. Once the above steps are executed successfully, you need to maximize the effectiveness of the data by putting additional efforts. Examine each assumption you made during the first estimate and check if you can make any changes to the assumptions.